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Ending endorsements: GSK to change global marketing practices

By Shannon Ellis
Staff Writer

Thursday, December 19, 2013
In a bid to modernize and put patients first, Glaxosmithkline plc has announced two marketing reforms that will be globally implemented in two years. In a Dec. 17 statement, GSK said it would remove individual sales targets from their sales force and end the practice of paying doctors for product endorsement.

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