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'Pharma 3.0' is Changing the Rules for Players in Health Care

By Marie Powers

Wednesday, February 16, 2011
Pharmaceutical companies are dramatically increasing their investments in new and innovative technologies to meet the demands of a patient-empowered, data-driven, outcomes-focused health care marketplace. In the last year alone, pharma investment in smart phone apps, educational websites, social media platforms, wireless devices and other programs increased by 78 percent, as traditional pharmas embrace a role that goes far beyond developing and manufacturing drugs.

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