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Serono Enlists Marketing Muscle' Of Pfizer In $200M Rebif Alliance

By Karen Young

Friday, July 12, 2002
Serono SA is teaming up with Pfizer Inc. to co-promote the multiple sclerosis drug Rebif in the United States, which will position Rebif directly against Biogen Inc.'s powerhouse drug Avonex. (BioWorld Today)

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