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» PAPs valuable but increasingly ensnared in drug pricing predicament
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PAPs valuable but increasingly ensnared in drug pricing predicament
Oct. 17, 2016
By
Marie Powers
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"If you can't afford your medicine, Astrazeneca may be able to help." Millions of U.S. consumers hear and read those words every day in direct-to-consumer (DTC) ads from the London-based pharma and similar verbiage from its cohorts.
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