A Medical Device Daily

Data Reduction Systems (Union, New Jersey), a provider of information management products and services, has signed a letter of intent with Microsoft (Redmond, Washington) to integrate its PharmaSync system with Microsoft Dynamics CRM 3.0. Microsoft will showcase the joint solution at Convergence 2006, its 10th annual convergence conference, March 25-28 at the Dallas Convention Center.

Developed as a comprehensive prescription drug-sampling solution for the life sciences industry, PharmaSync is an electronic data-collection tool that performs tracking and distribution activities in real time – from samples request through to samples disbursement, a key asset for a pharmaceutical company's compliance and sales groups. Addition-ally, PharmaSync helps customers meet the compliance requirement of 21 CFR Part 11 – Digital Signature Capture.

PharmaSync will serve as the validated system of record for capturing all relevant pharmaceutical sampling information. Data will then be passed from PharmaSync to Microsoft Dynamics CRM 3.0, allowing users to automatically access all information captured during a sales call on a practitioner.

Data Reduction Systems provides archival and retrieval solutions to its industry partners.

Medwave (Danvers, Massachusetts), a developer of sensor-based, non-invasive blood pressure measuring solutions, on the heels of the launch of its new Primo brand, said that it has retained the services of ASI Marketing (Minneapolis), a marketing communications firm. Medwave said the intent is to fortify brand in the consciousness of target audiences, “while assuring a highly publicized launch of the Primo monitoring system.“

The Primo Non-Invasive Blood Pressure Monitoring System is designed to be sold into the point-of-care blood pressure monitoring market.

ASI – which has worked with Blue Cross/Blue Shield, Bristol-Myers-Squibb, Guidant, Medtronic, Merck, Miracle-Ear and Pfizer – will handle advertising, public and media relations, copywriting and general strategic marketing counsel for Medwave.

Medwave manufactures the InVasotrac APM205A NIBP Monitor, the Vasotrac APM205A Model DS and the MJ23 OEM Module, non-invasive blood pressure monitors. Its Legato OEM Developers Kit is designed to introduce the Vasotrac technology to OEM designers. Medwave reports having agreements with Nihon Kohden, Zoll Medical, Analogic and others.

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