EC Plans Education Campaign to Kick-Start Biosimilars Uptake
By Nuala Moran
Tuesday, April 30, 2013
LONDON A 2.5 year investigation into the low level of uptake of biosimilars in Europe has concluded that in the absence of automatic substitution a hearts-and-minds education campaign covering physicians, payers and patients is the only lever that can be pulled at a pan-European level to drive the growth of the market.
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