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EC Plans Education Campaign to Kick-Start Biosimilars Uptake

By Nuala Moran
Staff Writer

Wednesday, May 1, 2013

LONDON – A 2.5-year investigation into the low level of uptake of biosimilars in Europe has concluded that – in the absence of automatic substitution – a hearts-and-minds education campaign covering physicians, payers and patients is the only lever that can be pulled at a pan-European level to drive the growth of the market.

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