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» As Pharmas Seek Innovation, Biotechs Eye Bigger Stick
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As Pharmas Seek Innovation, Biotechs Eye Bigger Stick
Nov. 21, 2012
By
Marie Powers
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A pair of new reports on the pharmaceutical industry portrays a mixed bag of opportunity and challenge as the global giants wrestle with fragmented marketplaces, stagnating management cultures, shrinking pipelines and growing price controls.
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