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BIO 2012

New Business Models Need to Engage the Patient

By Peter Winter
BioWorld Insight Editor

Tuesday, June 19, 2012
BOSTON – Patients are becoming more involved in their own health care decisions, and companies that realize this and integrate those changing dynamics into their own business models will be the ones that ultimately profit and be successful in the future. That was the theme discussed in a panel at BIO 2012, titled "New rules of patient engagement."

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