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PATIENT ASSISTANCE PROGRAMS: BOON OR BOONDOGGLE?

PAPs valuable but increasingly ensnared in drug pricing predicament

By Marie Powers
News Editor

Monday, October 17, 2016

"If you can't afford your medicine, Astrazeneca may be able to help." Millions of U.S. consumers hear and read those words every day in direct-to-consumer (DTC) ads from the London-based pharma and similar verbiage from its cohorts.

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