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Doctors' Economics Matter

Some Drugs Sell Themselves; Others Don't, Spectrum Finds

By Brian Orelli
BioWorld Insight Contributing Writer

Monday, December 19, 2011

Despite a better efficacy and safety profile than Rituxan (rituximab, Roche AG and Biogen Idec Inc.), Zevalin ([90Y]-ibritumomab tiuxetan), the radioactive form of Rituxan, has never been a big seller.

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