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Tandem Tipping Point

Xalkori and Zelboraf Prove Efficiency of RxDx Strategy

By Trista Morrison

Tuesday, September 6, 2011
For years, the drug industry has known its cost of developing a new product – estimated at $1.3 billion – is not sustainable. For years, companion diagnostics have been considered as a potential solution to that problem. And for years, the result has been a lot of talk, but very little action.

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