Who is your most important audience in a crisis: Your customers, or the FDA?

Medical device companies are being investigated by the SEC, a Phase III clinical trial failed to produce results for a biotech seeking new investors, and food manufacturers recalled food containing peanut butter and pistachios. These companies are facing a public relations crisis and are subject to FDA scrutiny. But the companies that have a plan in place before a crisis emerges have an easier time satisfying stakeholders while minimizing risk and staying compliant.

Crisis communications expert Jennifer Johnson describes how to develop ongoing communication practices with internal and external audiences in preparation for crisis situations in this BioWorld Today and Medical Device Daily audio conference.

"Crisis Communications for FDA Regulated Companies" is absolutely FREE. Scheduled for May 19th, from 1-2:30 p.m., it includes presentation handouts and a Q&A session with the speaker. A conference CD (MP3 format) is also available. Please call 800-688-2421 or 404-262-5474 and mention conference code T09557.