The reality of cancer reminds us of how devastating it can be, but the marketing of breast cancer suggests it's a mere inconvenience – and a sweetly empowering one at that. Attempts to "perkify" breast cancer with pink ribbons, pink tops on yogurt, pink magnetic ribbons, pink ad nauseam can distract us from this: Cancer is ugly, insidious disease. Read about it in today's edition of MDD Perspectives, an op-ed e-zine that provides fresh commentary and opinions on issues that you can't find anywhere else. And best of all, it's free. If you don't already subscribe to this complimentary e-zine, go to medicaldevicedaily.com to sign up.