A Medical Device Daily

Med1Online (Golden, Colorado), a provider of new, used and reconditioned capital medical equipment, reported it has entered into a distribution agreement with GE Healthcare (Chalfont St. Giles, UK).

Since its founding five years ago, Med1Online garners in excess of 10,000 visitors to its website daily. This, combined with a database of more than 800,000 key healthcare contacts, will present GE with a range of platforms that can further expand its brands and enhance product recognition.

In addition to its distribution model of providing both new and used equipment options, Med1Online said it is using a suite of marketing services to maximize GE Healthcare’s exposure, such as: search engine pay-per-click keyword campaigns; targeted direct mail campaigns; innovative telemarketing services; priority product uploads to Med1Online’s catalog; manufacturer-specific Internet landing pages; state-of-the-art online product demonstrations and effective banner ad campaigns. Each of these features affords all partnering manufacturers, such as GE Healthcare, with many opportunities to increase visibility among those most likely to purchase their equipment and associate with their brands.