“It’s fine to say everyone should have a colonoscopy. But we are talking about 70 million people. It is unclear whether that is even feasible in the U.S.”

— John Bond, MD, chief of gastroenterology at the Veterans Affairs Medical Center in Minneapolis, on the slim chances of everyone in the U.S undergoing this invasive procedure, ‘”Given Imaging seeks to open new market with PillCam Colon,” pp.1, 8, 9.