SRI/Surgical Express(Tampa, Florida) reported that it will operate under the name SRI Surgical and will use the promotional tagline “Efficiency, Delivered daily.” The company’s legal name will not change.

The company said it believes that SRI Surgical best captures the equity value of the SRI name and that the new tag line emphasizing daily efficiency captures its value proposition for customers and employees.

SRI Surgical provides hospitals with a daily delivery and retrieval service that furnishes reusable and disposable products and devices used in surgical procedures.