The first major brand campaign of its kind since CareTech Solutions began operations in 1998 features the “Applied Intelligence” tagline and an associated advertising campaign, which will be predominantly executed through print and industry event sponsorship.
“From a branding perspective, we were looking for a concept that captured the spirit of our commitment to help our customers improve performance across the entire patient data lifecycle,” said James Giordano, president and CEO of CareTech Solutions.
Separately, CareTech Solutions unveiled its CareNavigator system, an application assessment tool CareTech has developed that provides healthcare executives with a visual dashboard charting the performance of an organization’s software applications and infrastructure.