LAS VEGAS — Just across from Smith & Nephew's (S&N; London) 90X100 makeshift office on the exhibit floor at the American Academy of Orthopedic Surgeons (Rosemont, Illinois) annual meeting – lies Syncera (Mansfield, Massachusetts), a business unit set to change the model of how orthopedic products are sold.

LAS VEGAS — Reimbursement. Physician pay. Value over volume. All are words that were pretty common at the American Association of Orthopedic Surgeons (AAOS; Rosemont Illinois), annual meeting held last week at the Venetian/Sands EXPO in Las Vegas.

LAS VEGAS — Three years ago, Smith & Nephew (S&N; London) spun off its biologics unit in partnership with Woodlands Essex to form Bioventus (Durham, North Carolina). Fast forward to today, and Bioventus is maintaining a global presence in the biologics market, with about 500 employees strong, and nearly $240 million dollars in yearly revenue.

LAS VEGAS — Nearly four years ago, Johnson & Johnson (J&J;New Brunswick, New Jersey) revealed its intent to acquire Synthes (Solothurn, Switzerland), a firm that develops surgical devices used to treat fractures and traumatic injuries for $21.3 billion. Synthes, has now been carefully folded into J&J's Depuy (Warsaw, Indiana).