The FDA Tuesday launched a public campaign focused on recruiting employees with the skills to help the agency to meet the challenges of rapid advances in science, medicine and technology. The campaign, which includes social media and print ads in the Washington Metropolitan Area Transit Authority system, is designed to appeal to people who "want to make a difference." The campaign is part of broader efforts to help the FDA attract the best and brightest candidates using new human resources' authorities provided through the 21st Century Cures Act.