"I looked at it as the best cost of capital to get this product approved."– Marc Beer, CEO of Aegerion Pharmaceuticals Inc., on his firm's initial public offering, which came at a discount to the original price range"That's why you hear the words 'friends and family.' Whether it's a physical community, an Internet community – one way or another, the relationship has to exist."– David Schechner, managing director at Canaccord Genuity Inc., on how retail investors like to invest in companies with which they have a relationship