Eric Topol, MD, is a pioneer of the use of genomic and wireless digital innovative technologies to reshape the future of medicine. Widely known for his genetic research, he is a practicing cardiologist at Scripps Clinic (La Jolla, California), and director of the Scripps Translational Science Institute after previously chairing the Cleveland Clinic's top-ranked department of cardiovascular medicine. In his newly published book, The Creative Destruction of Medicine, Topol advocates that patients, as healthcare consumers, rise up to demand control of their care through a digital-based true partnership with physicians. (Medical Device Daily)