A Medical Device Daily

Cook Medical (Bloomington, Indiana) is launching its Urology division's physician education program, a part of a company-wide Vista Collaboration and Learning Program.

Vista is a series of programs designed to more effectively collaborate with physicians and provide high-quality education concerning Cook products and procedures. The Urology Vista program includes four components designed to support innovation and collaboration in order to aid physicians in improving service to patients.

“Cook has always made education and training a top priority. Collaboration with physicians is a critical component of ensuring quality treatment options for patients,“ said Jean-Marc Creissel, global business unit leader for Cook's Urology division. “With Vista, we are engaging with physicians on a deeper, more impactful level designed in the spirit of true collaboration and partnership.“

Cook Urology's Vista program was first announced to the European market in March. The program launched in North America in May.

Cook collects product information in a variety of ways – including randomized clinical trials, post-market studies and product benchtop testing.

Cook is making data collection more transparent and providing an outlet for physicians to share best practices by sharing data collected through the OpenDoor Resonance Registry, which supports the efforts of physicians to gain procedural understanding.

Ongoing education, in the form of product training, is important to continued improvement of patient care, Cook said.

Cook's education and training program includes a complete platform for three skill levels: foundational, refinement and mastery. Programs include live cases and skills labs.

These programs provide an opportunity for physicians to work shoulder to shoulder with internationally renowned peers in small group settings.

The company noted that it also participates in hundreds of meetings a year, providing new product demonstrations, society sponsorships and symposia to physicians around the world.

Cook also says it provides forums that allow physicians to debate and discuss techniques and technologies.

As all parties that participate in healthcare play a role in advancing medicine, Cook says it is committed to facilitating an open exchange of information and ideas.