There is something different about the newly-formed Israel Brain Technology (IBT) organization, with its inaugural BrainTech conference planned for mid-October in Tel Aviv. The group was the brainchild of Israel s President, Shimon Peres. In May 2011, on the podium of the large Israel Biomed conference, Peres expressed his desire to see Israel grow in this virgin landscape of brain technologies. Unravelling the secrets of this complex system, he said, is an area where we in Israel should excel.