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BioWorld - Wednesday, April 15, 2026
Home » Authors » Mari Serebrov

Articles by Mari Serebrov

FDA Not Convinced Columbia Lab's Gel has What it Takes

Jan. 19, 2012
By Mari Serebrov
Columbia Laboratories Inc.'s attempt to find a niche for its Prochieve progesterone gel to reduce the risk of preterm birth may have raised more questions than answers, at least as far as the FDA is concerned.
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No Guidance, But the FDA is Studying Social Media Impact

Jan. 17, 2012
By Mari Serebrov
WASHINGTON – In yet another signal that it's seriously considering drugmakers' use of social media, the FDA plans to survey health care professionals on the impact direct-to-consumer (DTC) drug promotion, whether online or in traditional media, has on their practice.
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Social Media: Building a Presence on YouTube

Jan. 12, 2012
By Mari Serebrov
When it comes to getting social, biopharma has to get over itself, because being social is not about building a brand, promoting a drug or lecturing to the masses.
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OPDP Research Menu Light on Social Media

Jan. 11, 2012
By Mari Serebrov
WASHINGTON – While biopharma is so hungry for social media guidance that it's taking any scraps it can get, the FDA's Office of Prescription Drug Promotion (OPDP) is serving up a research menu laden with print and broadcast issues.
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Forma Therapeutics' Latest Trick Worth up to $700M

Jan. 10, 2012
By Mari Serebrov
Forma Therapeutics Inc. pulled another $700 million trick from its sleeve, just a few days after signing an $815 million deal with Boehringer Ingelheim GmbH.
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FDA Faces Challenge of Dealing With Scientific Uncertainty

Jan. 9, 2012
By Mari Serebrov
WASHINGTON – Regulatory uncertainty at the FDA is often cited as a source of industry heartburn. But rather than turning down the heat, the agency is looking for ways to make that uncertainty less irritating, recognizing it as a natural part of the scientific process.
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Partnership could lead to new trend, orthopedic cures

Jan. 6, 2012
By Mari Serebrov

Forma's Golden Goose Hatches $815M Deal with Boehringer

Jan. 6, 2012
By Mari Serebrov
Forma Therapeutics Inc.'s goose that lays the golden eggs just hatched one that could be worth about $815 million in a four-year drug discovery deal with Boehringer Ingelheim GmbH.
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Partnership Could Lead to New Trend, Orthopedic Cures

Jan. 5, 2012
By Mari Serebrov
Essex Woodlands and Smith & Nephew plc welcomed the new year with a new idea that could launch the device maker into the drug world and create a trend for other life sciences companies and venture capitalists.
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Small Biotechs Find Stakes Too High in Biosimilar Game

Jan. 3, 2012
By Mari Serebrov
While the U.S. government is betting on biosimilars to cut health care costs, many small biotechs are staying away from the game because of the risks and high stakes. And big biopharma players are upping the ante with multimillion-dollar partnerships with generic drug makers in hopes of a big payout years from now.
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