BOSTON – The "softer side of negotiation" was among topics covered during Biopharm America's second day, where Anjan Aralihalli, chief business officer of Glypharma Therapeutic Inc., of Montreal, asked attendees: "Are humans rational? Are we like Spock, where we think very rationally, or are we more like Homer Simpson?" Economic policy, he said, is "all premised on the underpinning that we think and make decisions rationally, but we don't."