In May, interest and advocacy groups are helping shine the spotlight on bladder cancer during the awareness month dedicated to this common type of cancer, which accounts for about 5 percent of all new cancers in the U.S. The American Cancer Society estimates that about 79,030 cases of bladder cancer will be newly diagnosed this year (about 60,490 in men and 18,540 in women) and about 16,870 deaths will occur as a result of the disease.