A Medical Device Daily

Cardima (Fremont, California) reported that it has established a new strategic surgical relationship and renewed the electrophysiology (EP) sales and marketing contract with Biocore, a U.S. Eastern regional sales agent specializing in sales and customer training and support for cardiac devices.

Biocore's staff will be directly supporting both surgical and cardiac cath lab procedures, as well as assisting cardiac surgeons and electrophysiologists with Cardima's solutions for patient care. Cardima said this relationship will strengthen its Surgical Program commercial launch in the U.S. by leveraging the existing relationships Biocore has with physicians and hospitals in the eastern U.S.

"Biocore has over 20 years of experience in this field and complementary relationships with our key surgical customers," said Cardima CEO Robert Cheney. "Their track record for providing customer support and sales growth makes Biocore an ideal partner to represent and support [our] EP and surgical products."

Timothy Lockner, president of Biocore, said, "We look forward to building the surgical market, in particular the minimally invasive stand-alone AF procedure, for Cardima's Surgical Ablation System. In addition to the stand-alone market, Cardima's . . . system offers significant advantages in the 'open chest' concomitant market and we will aggressively enter this existing market as well."

In other agreements/contracts:

• MedAssets (Alpharetta, Georgia) reported a new multi-year agreement with Aptium Oncology (Los Angeles) to utilize MedAssets for supply chain management services.

Aptium is a longstanding customer of MedAssets, and this most recent agreement includes primary group purchasing services for both the pharmacy and medical/surgical product lines. Other supply chain management services also include Strategic Information for Pharmacy (SI-Rx) to gain an in-depth look at pharmacy purchasing data to identify opportunities for additional savings.

Aptium has been designing, building and managing cancer centers at hospitals for 25 years.

MedAssets partners with healthcare providers to improve their financial strength by implementing integrated spend management and revenue cycle solutions that help control cost, improve margins and cash flow, increase regulatory compliance, and optimize operational efficiency.

• CareView Communications (Plano, Texas), an information technology provider to the healthcare industry, reported the execution of an agreement with Hillcrest Medical Center (Tulsa, Oklahoma), a 607-licensed bed tertiary medical center. Hillcrest engaged CareView to provide the CareView System in its patient rooms as well as additional areas throughout the hospital.

CareView has created a high-speed data network system that can be deployed throughout a healthcare facility using the existing cable television infrastructure. This network supports the company's Room Control Platform and complementary suite of software applications designed to streamline workflow and improve value-added services offered to customers.

Real-time bedside monitoring with point-of-care video monitoring and recording improve efficiency while limiting liability, and entertainment packages and education enhance quality of stay, Careview said, adding that this technology also may act as an interface gateway for other software systems and medical devices moving forward.