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BioWorld - Friday, April 10, 2026
Home » Authors » Mari Serebrov

Mari Serebrov

Articles

ARTICLES

FDA Back to Work on Standards For Risk Information in TV Ads

Jan. 30, 2012
By Mari Serebrov
WASHINGTON – All those drug ads on TV may eventually be required to include side-effect and contraindication information in superimposed text as well as audio.
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Increased Biopharma Patent Valuation Fuels Litigation

Jan. 30, 2012
By Mari Serebrov
In an economy gasping for air, patents are increasingly becoming the oxygen of biopharma, fueling a litigation process that fans their value even more.
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Social Media Is on the Trend in New FDA Guidances

Jan. 25, 2012
By Mari Serebrov
WASHINGTON – If a mention in two guidances is enough to establish a trend, social media is definitely trending at the FDA.
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Push is on to Expand FDA's Accelerated Approval Pathway

Jan. 24, 2012
By Mari Serebrov
Legislation to broaden the accelerated approval path is being gussied up for its Senate debut within the next few months.
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The FDA: Stuck in 1984

Jan. 23, 2012
By Mari Serebrov
While 2012 has dawned everywhere else in the world, it’s still 1984 at the FDA. With its Bad Ad program, whistle-blower suits and spotters of conference crimespeak serving as its globalwise eyes and ears, the agency has adopted Big Brother (BB) tactics to promote goodspeak among drugmakers while crimestopping off-label promotion, bringing new life to George Orwell’s newspeak. In the newthink of the FDA, quality of life (QOL) is one of those doubleplusungood phrases that a biotech dare not utter – unless it has conducted a doubleplushuge, FDA-approved, randomized, controlled, double-blind pivotal study, including doubleplusvulnerable populations and diverse subpopulations, to...
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Columbia Plunges Following Adcomm Meeting on Prochieve

Jan. 23, 2012
By Mari Serebrov
Columbia Laboratories Inc. fought a losing battle Friday in a statistical throwdown with the FDA at an advisory committee meeting convened to consider whether data from the PREGNANT trial are enough to support a preterm birth indication for Columbia's Prochieve (progesterone gel 8 percent).
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Some Drug Shortages Are a Matter of Supply and Demand

Jan. 20, 2012
By Mari Serebrov
WASHINGTON – Even with all the Capitol Hill finger pointing over the continuing U.S. drug shortage crisis, one culprit has been largely overlooked – increased demand for commonly used cancer drugs such as cisplatin, doxorubicin and paclitaxel.
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FDA Not Convinced Columbia Lab's Gel has What it Takes

Jan. 19, 2012
By Mari Serebrov
Columbia Laboratories Inc.'s attempt to find a niche for its Prochieve progesterone gel to reduce the risk of preterm birth may have raised more questions than answers, at least as far as the FDA is concerned.
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No Guidance, But the FDA is Studying Social Media Impact

Jan. 17, 2012
By Mari Serebrov
WASHINGTON – In yet another signal that it's seriously considering drugmakers' use of social media, the FDA plans to survey health care professionals on the impact direct-to-consumer (DTC) drug promotion, whether online or in traditional media, has on their practice.
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Social Media: Building a Presence on YouTube

Jan. 12, 2012
By Mari Serebrov
When it comes to getting social, biopharma has to get over itself, because being social is not about building a brand, promoting a drug or lecturing to the masses.
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View All Articles by Mari Serebrov

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